In 1959, the Molling Family Farm and Homestead, about an hour south of Miami, wasn't doing so well.

Some of their produce, in particular the cucumbers, just weren't selling.

On November 14, 1959, the Patriarch of the family, Bob Molling, had an idea.

His son Robert, who was just six years old, would have his first day of work.

Bob Molling put Robert to work on the corner of Southwest 344th and Southwest's

a hundred ninety second Ave and had him stand there with some of the cucumbers.

Maybe a six-year-old son would have better luck selling the folks on the corner.

I sat there all day long and absolutely had no customers. So the next day my mom told my dad you know you got to do something to make it more visible.

He's a six year old kid and not to get any customers I bet you know and saw him there.

That plan to make him more visible included a sign. This sign wasn't huge, it wasn't fancy,

and didn't have any pictures on it.

All this sign had going for it with three simple words.

My name is Baudelaire and this is Atlas Obscura,

a celebration of the world's strange, incredible, and wondrous places.

Today, we go to Homestead, Florida,

and we hear how that sign in those three simple words

would change the molying families' lives forever.

More after this. As Bob Molling prepared his son for his second day of selling cucumbers on the corner,

he understood what he had to do to draw some more attention to Little Robert.

His wife Mary was right. Folks were just speeding by

and not even noticing the kid standing by some cucumbers on the side of the road.

But Bob Molling had just the idea to fix that. Robert needed a sign. My dad wrote on a hurricane shot of two of them, one on each side of me, just stating a statement that Robert is here.

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