Robert Cialdini: World's #1 Influence and Persuasion Expert Shares All | E196

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 14 November 2022

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say “yes” to certain requests and how to apply these findings ethically in the business world. In this episode, Robert and Hala discuss how to become a skilled persuader and why that matters in business. Robert breaks down the tactics to recognize when we are being influenced so we can defend ourselves against it and make the best decisions for ourselves. They also discuss Robert’s 7 universal principles of persuasion: reciprocity, liking, unity, social proof, authority, consistency, and scarcity. Topics Include: - How small changes in language can have big impacts on behavior - The ethics of persuasion - Why humans require mental shortcuts - The power of reciprocity - Why we shouldn’t downplay our favors - How kindness can help us retain employees - Rejection-then-Retreat Method - How to use the Liking Principle - The Joe Gerard Sales Method - Why Social Proofing reduces uncertainty - How to be perceived as an authority figure - Difference between being in authority and an authority - How can we use the scarcity principle in business? - The importance of appearing consistent - And other topics… Robert Cialdini is a Wall Street Journal and New York Times best-selling author, speaker, professor, and social psychologist who specializes in the science of influence. He has authored several books, and his latest book, Influence, is a new and expanded version of his classic international bestseller, which has been translated in over 30 languages and has sold over 5 million copies. As a keynote speaker, Dr. Cialdini has earned a worldwide reputation for his ability to translate science into valuable and practical actions. His on-stage stories are described as dramatic and indelible. Because of all of this, he is frequently regarded as “The Godfather of Influence”. Resources Mentioned: Robert’s Books: https://www.robertcialdinibf.com/ Robert’s Website: https://www.robertcialdinibf.com/ Robert’s LinkedIn: https://www.linkedin.com/in/robertcialdini/ Robert’s Twitter: https://twitter.com/RobertCialdini Robert’s Instagram: https://www.instagram.com/teamrobertcialdini/ Robert’s Facebook: https://www.facebook.com/robert.cialdini Influence by Robert Cialdini: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/ref=sr_1_1?dchild=1&keywords=cialdini+influence&qid=1620080949&sr=8-1 Sponsored By: The Jordan Harbinger Show - Check out jordanharbinger.com/start for some episode recommendations Shopify - Sign up for a free trial at shopify.com/profiting Swag.com - Go to swag.com/yap and get 10% off your order Titan - Head to Titan.com/YAP and you’ll get a free $25 investment into another one of Titan’s portfolios. JustWorks - Check out JustWorks' transparent pricing by visiting justworks.com/pricing More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Join Hala's LinkedIn Masterclass - yapmedia.io/course Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	There's not a single society that fails to train its members from childhood in this rule.
0:07.7	You must not take without giving in return.
0:10.4	If I do you a favor, you only a favor.
0:15.5	People will feel obligated to give back after they have received.
0:19.3	The implication for business is we have to go first.
0:24.6	The rule for reciprocity works along all behavioral dimensions, including if you do somebody
0:32.3	wrong, they stand ready to do you wrong.
0:36.7	Don't do it!
0:37.8	Be ethical.
0:38.8	Be good, be kind.
0:40.6	And that's what flows back, rather than any kind of coercion or trickery or deceit.
0:49.4	What is up, young and profitors?
0:52.6	We're listening to YAP, Young and Profiting podcasts where we interview the brightest
0:56.8	minds in the world and turn their wisdom into actionable advice that you can use in your
1:01.7	daily life.
1:03.1	I'm your host, Hall of Taha, aka the podcast princess.
1:07.2	Thanks for listening and get ready to listen, learn and profit.
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1:32.0	next 31 days to avoid any surprises.
	...

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