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FranklinCovey On Leadership

Robert Cialdini: Using Your Influence

FranklinCovey On Leadership

FranklinCovey

Business, Management

4.6215 Ratings

🗓️ 15 November 2022

⏱️ 31 minutes

🧾️ Download transcript

Summary

Episode #233 | Join New York Times bestselling author and renowned public speaker, Dr. Robert Cialdini, as he shares what he’s learned from decades of scientific research on the art of influence and persuasion. Dr. Cialdini outlines how his six principles of persuasion can become a cornerstone for conducting effective business in a constantly changing environment. 7 Ways to Build Trust Between You and Your Team: Use our toolkit to build trust necessary to propel your organization forward. https://pages.franklincovey.com/7-ways-build-trust-between-you-and-team-toolkit-for-leaders-p.html Subscribe to the FranklinCovey On Leadership email newsletter and receive weekly videos, tools, articles, and podcasts to help you become a better leader. ow.ly/tH5E30kAxfj

Transcript

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0:00.0

Hello and welcome back to Franklin Covey's weekly podcast on leadership with Scott Miller.

0:16.6

I'm your host and interviewer each week and we're well into entering nearly our fifth year

0:21.9

of consistent, unique interviews each week where we highlight Franklin Covey's spotlight

0:26.6

as the world's most trusted leadership company on people who we think have something to add

0:31.5

to the leadership conversation.

0:33.8

Some weeks it's best selling authors, other weeks it's business titans, some weeks it's

0:37.8

researchers or celebrities, other weeks it's people who perhaps don't have household fame

0:42.3

or even name recognition, but through their own trauma or tribulation or research they've

0:46.9

brought to the conversation something that we think is valuable.

0:50.3

One of the hallmarks of our founders work, Dr. Stephen R. Covey was this idea of having

0:55.5

an abundance mentality and all we love, your business as a leadership client.

1:00.5

We don't claim to know everything so we like to very much provide this platform.

1:04.1

Now the world's largest weekly leadership podcast for others to come on and share their

1:08.8

own insights and research and every year I am also privileged as an author for Harper

1:13.5

Collins to write a book called Master Mentors, 30 transformative insights from our greatest

1:19.2

minds where I take that platform, kind of chicken soup for the soulish and shine our spotlight

1:25.0

on the 30 of my favorite guests that year and one different insight from them, volume

1:30.1

two with 30 new mentors and 30 insights is available now on all bookstores and I'm on my

1:35.5

way to writing 10 volumes in the Master Mentor series and who knows maybe today's guest

1:40.7

might agree to appear in volume four or five.

1:43.4

He is the author that everyone has come to know and love.

1:47.4

Dr. Robert Childini, his most recent book influence, the psychology of persuasion is

...

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