Robbie Bach: Xbox's Legacy and the Future of Gaming

Gamertag Radio

Other Games, Video Games, Games, Leisure

4.2 • 522 Ratings

🗓️ 26 September 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Podcast Exclusive! In this episode of Gamertag Radio, host Danny Peña welcomes back Robbie Bach, former chief officer of Microsoft’s Entertainment and Devices Division, to discuss his new book, 'The Blockchain Syndicate,' and reflect on the evolution of Xbox over the past 25 years. They explore the changes in the gaming industry, the impact of acquisitions like Activision Blizzard, and the leadership of Phil Spencer. Robbie shares his proudest moments at Xbox, the significance of Xbox Live, and his journey into writing fiction, emphasizing the importance of storytelling and community involvement. Website for the book is www.theblockchainsyndicate.com.

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Transcript

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0:00.0	Ladies and gips, gentlemen.
0:02.8	This is GamerTag Radio.
0:05.6	Welcome to a brand new episode here, GamerTag Radio.
0:08.5	We have a special guest.
0:09.5	Look, we have this, I think, the third time we had Robbie Bach here before.
0:13.5	I can't quite remember.
0:15.1	But, hey, one of the original founders from Xbox that I'm about to turn 25 years old next year. It is insane. That is crazy. That is crazy. Right? It is crazy. So, Robbie, welcome back. I know we're going to be talking about his. Is this your third book, right? Third book? It's my third book, third book, second fiction novel. All right. Third book, the blockchain syndicate.
0:38.4	So we're definitely going to talk about that.
0:41.1	And, of course, some gaming stuff, some industry changes.
0:44.1	And also let's see what Robbie has to say about it.
0:45.7	But Robbie, welcome back, man.
0:47.0	It's been a long time.
0:47.8	How you've been?
0:48.7	Good to see, Danny.
0:49.5	It's great to be back.
0:51.6	Love the industry.
0:52.8	Love just getting a chance to chat. Awesome. Awesome. Yeah, Robbie, can you believe it's going to be 25 years? Xbox? It's, well, I have multiple reactions to that one. Oh, my God, I am old. That's my first reaction. We're both up there.
1:11.5	Yeah.
1:12.6	Yeah.
1:22.6	And, you know, the second reaction is a little bit along the lines of, okay, new stuff, lots of change, all those kinds of things.
1:26.3	But it's a bit of the more things change, the more they stay the same, right?
1:27.5	I mean, there are, it's still about creativity. It's still about characters. It's still about community and
	...

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