Rob's Rant: Don’t Give Away your Prices too Early [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 4 April 2017

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rob explains why you don’t need to reveal the prices of your product or service too early. How to make people understand the value of your product, reduce their risk or even reverse it. Ask your clients what they know about your product and build your value proposition. [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0	Welcome to the Disruptive Entrepreneur Podcast.
0:05.0	For anyone who wants to make money and make a difference,
0:08.0	grow and leverage your enterprise better, get more done in less time,
0:12.0	outsource everything and create your ideal lifestyle.
0:15.0	And now, your host, eight times best-selling author and double world record holder,
0:21.0	Rob Moore. Hi, it's Rob here.
0:27.0	Hi, it's Rob here.
0:28.0	Welcome to the Rob's rant episode.
0:31.0	Every now and again, I have a bit of a rant.
0:32.0	And I'm going to ask you to stop
0:33.7	pulling your pants down. Now where are we going with this? Well let me give you a
0:38.4	little bit of an analogy. Let's say you wanted to buy a watch and let's say you'd heard that Rolex, you know they were a good watch to buy and so you went to
0:48.5	a Rolex dealer and you said to the Rolex dealer how much is your most common or popular Rolex and they said
0:57.7	it's the Rolex Daytona is 8,050 pounds.
1:01.3	Now the analogy in a price perspective is they have pulled their pants down because if
1:07.0	they tell you the price before you understand the value then in your mind you're looking at is
1:15.4	8,050 pounds, a lot of money to you or not a lot of money to you.
1:20.8	So you're making a purely price or cost-based decision. So if
1:27.0	8,050 pounds is quite a lot of money to you and then you might compare it to
1:30.4	your car might be less than 8,050 and the deposit for your house might have been
1:35.2	less than 8,050, you're immediately going to clam up and you're going to be much, much harder
1:42.4	to sell to to buy the Daytona.
	...

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