The fear of if I do something different, I'll be judged.

I will get called out.

I will get this imposter syndrome.

They'll find out I don't really know as much as I'm posing to know.

And what I realized was those rules were for them.

So I wanted to win.

And I typically was not a winner in life. I'll be honest.

I would say, and this isn't self-deprecating. I was a loser meant I was losing. I wasn't making

money. I wasn't moving up the corporate ladder. I wasn't doing things that successful people

experience or do. But what I realized was, if I just change the rules, I can win.

And it wasn't cheating.

It's just that I wrote my own rules.

I wrote my own playbook.

I built my own arena all so I could win.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

and secrets that have propelled entrepreneurs and business leaders to success.

This is a of my favorite types of conversations because we're going to get into brand,

but I'm here with Rob Genovese, and we're not just going to talk about your book,

don't fear brand. We're not just going to talk about your work with building strong brands. I know that's not the exact name of your company, but I did that on purpose. But we're going to talk about life and what does brand really mean? So I've already really enjoyed our conversation. I wish I'd push for court as soon as we jumped on. But here we are. So, Rob, thank you very much for being on your brand amplified.

Thank you, Annick.

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