This idea that you have overnight success doesn't exist and so we just don't have that long-term compound in mindset that says how do we set the conditions to create the entrepreneurs of the future.

Rob, what is it like managing £150 billion or dollars of other people's money?

It's a great question and it'd be easy to be crushed by the weight of it and I think it's less the amount and it's more than it's 900,000 clarts.

Wow. So 900,000 people, nearly a million clients.

Nearly a million clients from babies right the way through to centenarians.

Almost 55, 45 male, female up and down the UK.

So 25, 35 roles, 35, 45 mostly elder people because they tend to have more money.

But yeah, I think when markets are volatile or when they're not doing well, you obviously get that combat very quickly.

And what's happening with my money, a lot of fear and panic.

You have to have conviction that you're doing the right thing and investing people's money the right way, otherwise it's just overwhelming.

And when there's pressure and stress in the markets or on you, does that weight feel heavier when there's nearly a million people and hundreds of billions on the line?

You know what it's heaviest is when, so we, it gets intermediated through our financial advisor, so we've got four and a half thousand.

So it tends to come up, you know, the client will have a difficult conversation with their financial advisor.

They'll then call me, they're trying to pacify them and when they can't they typically want to have a conversation with me.

And so the toughest conversations, so when, like this, when you're speaking with an individual.

So in a way, there's a bit of a stadium effect where you can't see the faces of 900,000 people.

But if, let's say in the middle of lockdown in 2020, I had to jump on a Zoom call with a member very vividly a conversation with a gentleman who must have been in his 80s and his son who was probably our age 25.

A little bit older.

But, you know, it's conversations like that where you're, because it's really visceral.

You're in the room or you were on Zoom and you're like, this is someone's money, this is someone's livelihood.

Was it kind of easy to sort of step back, look at your dashboard, look at the data, see how hard it's performing on average and know that overall you're doing a good job.

But it's not until you're in the room with a client who's, who's upset, who is frustrated.

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