The fundamentals are what never go out of style.

And I think that's really, or your approach to those fundamentals changes, but the

fundamentals of a great product, a great team, a disciplined goal, and just kind of that

proper evaluation of opportunities, because sometimes say yes for things is not as good to sounds.

You know, we were a victim of that.

We expanded too quickly.

We've taken our lumps and we've learned from it.

Unfortunately, we're able to continue to grow.

But, you know, you have to understand that those are going to have.

Unless you start with like a half a billion dollars and me here it doesn't every matter or any

bootstrap that you're going to have to be ready to take some bumps of bruises.

Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.

Like always, we have an amazing brand and guests that we're going to feature on today's show.

But before we do, I have a quick shout out.

Hi, I speak to hundreds of founders and CEOs of consumer brands each year,

and they are facing unprecedented challenges from changing consumer behavior, inflation, election

your anxiety, the cost of capital, and more.

However, finding an experienced knowledgeable advisor to help your consumer brand shouldn't be

challenging.

That's why the story of a brand has worked with

the Compass Rose team, my strategic partner, to provide relief. We are offering a no-cost solution

exclusively for consumer brand founders and CEOs featured on the story of a brand show, as well as listeners.

...