Road To $100 Million: My Plan To Turn Around The Company I Sold
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 10 August 2022
⏱️ 18 minutes
🧾️ Download transcript
Summary
Ryan is about to close on buying BACK his 8-figure exit.
In 2013 Ryan started a company, his first physical products company, to sell supplements to people trying to put on muscle.
He started the company with $600 and Ryan and his business partner Matthew had dreams of scaling it to 100 sales per day and and building a million dollar brand.
The company went on to do far more than 100 sales per day and was acquired for an 8-figures by a private equity company.
Now Ryan reveals the strategies he'll use to reconfigure the brand and rebuild the company back to it's former glory and beyond.
If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business
https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode
Transcript
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| 0:00.0 | I'm about to close on buying back my old business. |
| 0:08.0 | The business that I wrote, my book about, that book right there. |
| 0:11.7 | It's a really good book. |
| 0:12.7 | You should buy it. |
| 0:13.7 | I documented the whole process of building this company to an eight figure valuation on |
| 0:17.6 | my podcast. |
| 0:19.0 | And then the private equity group that bought it ran it into the ground so when it became available for sale I couldn't not buy it back now |
| 0:27.1 | the deal is not done yet but that hasn't stopped to me and my team from talking |
| 0:32.7 | about how we're going to turn the business around and this past week we met to |
| 0:36.8 | go over the first phase of the vision. |
| 0:39.6 | How are we going to take this company, which is not exciting or fun at all? |
| 0:45.2 | And how do we bring it back to a company that has raving fans, loyal customers, high profit |
| 0:51.5 | margins, and an eight-figure run rate? |
| 0:53.8 | It had all of those things when I started the |
| 0:56.4 | company and when I sold the company. But it has none of those things now. Because the company |
| 1:02.9 | had to go wrong somewhere, right? To go from a $10 million run rate, which was what it was |
| 1:09.8 | when we sold the company, all the way down to now about a $1 million run rate, which was what it was when we sold the company, all the way down to now |
| 1:12.3 | about a $1 million run rate, a 90% drop in a few years. What had to happen? What went wrong? |
| 1:20.4 | Well, what went wrong is that the people who owned it stopped marketing to customers, and they |
| 1:26.8 | started just launching products. It was one of the things |
| 1:29.9 | that I noticed as soon as I was out of the operations and no longer an owner in the company |
| 1:34.3 | is that the people who owned it just started launching product after product after product |
... |
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