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keep beginning.

We're literally using this like a podcast studio. This is super fun. Yeah.

First time podcasting in a Rivian. This is my first time podcasting in a Rivian.

Amazing. RJ, thanks for doing this. Yeah, thanks for spending the time. Welcome to the Waveform

podcast. Yeah. We have so much to talk about. So you're the CEO of Rivian. Yep. And I've owned and

used a Rivian that I've talked about in the past. And I love the thing. It's a truck. We've got

this R1S here that we're doing the podcast in. It's a full-size 3-row SUV. With the ocean coasted

interior. With the light interior, which is pretty sweet. And this is limestone. Is what it's called

on the outside? Yep. On the paint. Talk to me about how you got started with getting into cars

and how Rivians started. What's the origin story that you get at people? Yeah. Well, I, um,

it's funny. We were just talking about origin stories. Yeah. It started the company about 13 years

ago. Yeah. And, uh, initially, uh, we were focusing on a very different product. So more of a sports

car was the initial thought. I mean, spent a couple of years iterating through that. But ultimately,

really shifted, um, to larger, which you see today. But it wasn't as if it was a, we went to

pet on a Friday and woke up Monday and knew what it was. Yeah. It took us a lot of time to really

...