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PBD Podcast

Ritz Carlton Founder Horst Schulze - A Master Class In Customer Service | PBD #735

PBD Podcast

PBD Podcast

Business

4.44.1K Ratings

🗓️ 10 February 2026

⏱️ 150 minutes

🧾️ Download transcript

Summary

Patrick Bet-David sits down with Horst Schulze, the visionary who helped envision The Ritz-Carlton, to break down leadership, purpose, and world-class culture. From wartime Germany to influencing Steve Jobs, he shares powerful lessons on service, discipline, and building excellence.

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ABOUT US:

Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida.

Transcript

Click on a timestamp to play from that location

0:00.0

I came to a conclusion, I'm working for barbarians.

0:04.0

No fish knives, no fish for.

0:06.0

And they live in a situation where human beings shouldn't live.

0:10.0

My father joined the Nazi party because he had to work.

0:13.0

My grandfather was a unique character,

0:16.0

said if our son died, he will die too.

0:19.0

So living in that environment impacts your life in a big way as a kid.

0:22.5

No doubt.

0:23.6

I will never go to that Ritz Carlton and Fort Lauderdale ever again.

0:28.9

You understand, I cannot compromise that.

0:31.5

You understand I'm getting upset.

0:33.9

I said, there is no way this is horse's standard.

0:38.1

And Daniel said, and don't come to work tomorrow.

0:41.0

Come here to create excellence.

0:44.1

Now, I didn't get that.

0:45.3

You were number one when you guys left.

0:46.9

Oh, sure.

0:47.3

They dropped from 1 to 26 and Capella's number 1.

0:50.0

Yeah.

0:50.2

I insisted wherever we are, we're number 1.

0:54.7

Period.

0:55.9

And with the general manager, will you accept that?

...

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