A very good morning. It's three minutes after 10 and you are listening to James O'Brien on LBC.

I don't know why. Well, I do know why. I just started thinking about chocolate factories.

Do you know why I started thinking about chocolate factories?

Well, when you're a kid, right, you can't think of anything better than working in a chocolate factory, can you?

Imagine working in a chocolate factory, you think to yourself.

You would be able to eat all the chocolate that your heart desired.

And then, of course, some killjoy adult comes along and tells you that actually, if you worked in a chocolate factory, you'd get very

bored of chocolate very quickly.

Now, I don't know whether that is actually true, but it kind of has a logical foundation to

it, doesn't it?

You find it's not hard to believe that if you really do avail yourself of the eat whatever

you want rule

when you start work at the chocolate factory,

then probably by what, lunchtime on day three,

you've eaten so many Turkish delights or crunchies,

but you never want to see another chocolate bar again.

And so what it is, I promise this is going to make sense.

What it is, is that the swiftness of the journey from thinking that something sounds absolutely

magnificent to realizing that it's actually a little bit rubbish or possibly even very, very bad for you.

I'd love to work in a chocolate factory.

It's the same principle.

No, it isn't the same principle, actually.

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