This is Masters in Business with Barry Redholz on Bloomberg Radio.

This week on the podcast, boy, do I have a fascinating guest.

Professor Richard Nizbet of the University of Michigan, this could be the most influential

academic that the average person has never heard of.

His work has touched on everything from psychology, to intelligence, to childhood, and child

rearing, to pharmaceutical side effects.

It's just endlessly astonishing who he is, the research he's done, understanding the

impact of culture and society on just how we think and how different, let's just use

East versus West as examples, as different parts of the world, approach problem solving

and societal issues and economics and just endlessly fascinating.

He's written a dozen books, the most recent of which is thinking a memoir, which was

quite fascinating.

He's one of these people.

I don't want to say he named Drop because he worked with all these people, but he just

so casually works in various characters from the canon of 20th century psychology and economics

and academia because he was really there as all these things were being developed.

I mentioned, during the interview, Professor David Dunning of Dunning Krueger is the

one who said, hey, I work with Richard Nizbet, you should really talk to him.

And really, what more do you need than that as an introduction?

I wish we had another two hours.

The conversation was absolutely fascinating.

It's a deep dive into intelligence and thinking and how we get smarter both as individuals

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