Jonah Berger: Magic Words, What to Say to Get Your Way | E218

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 10 April 2023

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

At around one year old, Jonah Berger’s son started saying the word “peas.” What he really meant to say was “please,” but that didn’t matter. It was the first time his son realized that words can have magical effects. Magic words are all around us, whether we are trying to persuade a client, motivate a team, or even just talk to our peers. In this episode, Jonah is back on YAP to talk about his newest book, Magic Words. He will take a deep dive into how to persuade, communicate, and connect. He will cover the different types of words that can increase our impact in every area of our lives! Jonah Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Dr. Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. In this episode, Hala and Jonah will discuss: - Why words are magic - How the word “because” changes behavior - Changing nouns to verbs - What happens when we use “I don’t” versus “I can’t” - How to foster a “could” mindset - Words that will help us sell our ideas - The language of confidence - Asking for the right advice - Understanding the power of language - And other topics… Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation. Resources Mentioned: Jonah’s Website: https://jonahberger.com/ Jonah’s LinkedIn: https://www.linkedin.com/in/j1berger/ Jonah’s Twitter: https://twitter.com/j1berger Jonah’s Instagram: https://www.instagram.com/j1berger/ Jonah’s Facebook: https://www.facebook.com/profile.php?id=220591 Jonah’s book Magic Words: What to Say to Get Your Way: https://jonahberger.com/magic-words/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘masterclass’ for 25% off at yapmedia.io/course. Sponsored By: Shopify - Sign up for a $1 per month trial period at shopify.com/profiting LMNT - Get a free LMNT Sample Pack with any order only when you order through DrinkLMNT.com/YAP More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	What's going on, young and profitors?
0:02.5	Registration for my LinkedIn Secrets Masterclass is now live.
0:06.2	You guys may know me as the podcast princess, but I'm also the LinkedIn queen.
0:10.4	I'm one of the top influencers on the LinkedIn platform,
0:12.8	and I've totally hacked the algorithm.
0:14.6	I know it like the back of my hand.
0:16.7	And I also run YAP Media,
0:18.3	which is an award-winning social media agency and the number one LinkedIn marketing agency.
0:23.0	I've created influencers over and over again the last three years.
0:27.0	Now you can learn all the strategies that I use for me and my clients and leverage them
0:31.3	for yourself.
0:32.9	In my LinkedIn Secrets Masterclass, which has raving reviews,
0:36.3	we go over how to develop your personal brand.
0:38.5	I'm going to teach you how to target your audience, how to define your audience,
0:42.6	how to create a visual, compelling brand that actually attracts people and
0:46.4	leverages psychology of design and everything that you do.
0:49.7	I'm going to teach you copywriting hacks, the LinkedIn algorithm,
0:52.9	engagement hacks, and how to convert your following into sales.
0:56.8	Because at the end of the day, we all want ROI from what we're doing on LinkedIn.
1:01.0	If your target audience is on LinkedIn, you need to take my LinkedIn Secrets Masterclass.
1:05.5	So whether you're a corporate professional who wants more job security,
1:08.5	a solopreneur, a freelancer, or an entrepreneur who wants to grow their small business,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from YAP Media Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of YAP Media Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.