I'm Greta Johnson.

I'm Trisha Bobita.

And from W. Be Easy in Chicago, this is Nerdette.

This week on the show, Richard Linklater on his new film, Boyhood.

If film is painting, time is the paint itself.

So I've always felt there was a lot of open territory there.

I wanted to cover all of childhood. My ideas were dispersed over the big

canvas. So this idea I had of filming a little bit was the only way to tell this particular

story, but it ends up this big time sculpture. And a story of love and pickles. Did you fall in love

with me because of pickles? No, Matt. But first, our pale

down Weissman from Marketplace got to do a story recently about the death of Archie and why it's

smart business to kill characters. I'm no Superman. It's super good for business. Yeah, they're selling a lot.

Archie's not the first or the last who have done this. There's some pretty famous examples.

Two of probably the most famous were Superman died in 1992.

And apparently people just mobbed comic bookstores the next day.

And the thing sold out instantly people paid like $30 for that comic book that day.

And if they couldn't find that, they bought something else. So the story is comic book shops made

like $30 million that day. Wow. In one day. And now you can get them on eBay, right? I assume.

Yeah. I assume. And then so Superman in 92, obviously he's back. He came back pretty fast. He didn't stay

dead. Nobody stays dead. Captain America died in 2007, did not stay dead for very long. But I mean,

the other thing about this is that this one doesn't even really count anyway, because this is

kind of an alternate Archie or a kind of what if Archie, but it's actually two what if Archies

...