To me, context is about pattern recognition.

It's connecting the dots.

It's giving readers an ability to synthesize

a number of different perspectives

so they can understand how the greater whole works,

because nothing really occurs in isolation anymore.

I'm Tim O'Brien and I'm the senior executive editor at Bloomberg Opinion.

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I'm Tracy Allaway.

Tracy I know it's sort of gosh to drag or say anything. Tracy I know it's sort of gosh to drag or say anything too positive these days.

Isn't it gosh to use the word gosh?

It's probably gosh to use the word gosh too.

But I kind of want to brag about something just real quickly.

Or sort of, you know, pat ourselves on the shoulder for a second.

Okay, go on. What is it? Well, I'm happy about the fact that prior to this crisis, we had a lot of guests on the podcast

whose expertise seems very relevant to the situation at hand now.

Yeah, I'd say that's right.

I mean, I'm trying to think of some specific names,

but the list is pretty long at this point.

No, the list is pretty long.

We don't have to go through specific names,

...