Learn today what it means to have “Unreasonable Success” as we are joined by British author and businessman Richard Koch. Rob and Richard discuss the characteristics of the unreasonably successful, how you can specialise in certain areas of knowledge, the attitudes of the greats and how you too can engineer the experiences of others, train your unconscious mind and develop 80/20 strategies to ensure your own success in your own industry.   KEY TAKEAWAYS Unreasonable success is about an individual's success and an individual's ability to change the world. It doesn’t exactly seem right that the success these people have comes to them, in many ways they are not as competent as many others. Unreasonable success comes from a series of experiences that people have and how they react in certain circumstances. Each person that has unreasonable success is likely to have the same 9 characteristics. These are attitudes in responding to events and personal strategies which they stumble across. The individuals also use their intuition far more than reason. Specialise in an area and acquire very deep knowledge in a very narrow area. As well as training yourself to use your unconscious mind, The unconscious mind tries to help people, you have to do the right things to enable the conscious mind and believe that it will help you and come up with ideas. Only try to do things that you think will have some impact on how you think you want things to go or something that you really enjoy. If you can get to that stage you are probably going to be happier and a lot more effective. Think about the things you really want to do and are uniquely qualified in doing, and just go ahead and do them. You can engineer your own unreasonable success. Every single person in business that had unreasonable success either had a transforming experience in their own company or in another company beforehand.   BEST MOMENTS “The more you do just the things that are important to do, the more successful you may well be.” “You have to specialise in an area of knowledge, intuition isn’t random.” “Money is important, sometimes too important.”   ABOUT THE GUEST Richard Koch  is a former management consultant, entrepreneur, and writer of several books on how to apply the Pareto principle (80/20 rule) in all walks of life. Richard has also used his concepts to make a fortune from several private equity investments made personally. Richard’s investments have included Filofax, Plymouth Gin, the Great Little Trading Company and Betfair. Previously he had been a consultant at Boston Consulting Group and later a partner at Bain and Company, before leaving to start management consulting firm L.E.K. Consulting with Jim Lawrence and Iain Evans.   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com