4.6 • 770 Ratings
🗓️ 29 April 2022
⏱️ 18 minutes
🧾️ Download transcript
Richard Christiansen pursued a career in fashion as an escape from his upbringing in rural Australia, where his parents worked as beekeepers and sugar cane farmers. In 2005, he founded global creative agency Chandelier Creative, which worked with clients like Hermès, Cartier and Calvin Klein. But when the pandemic hit, everything spun out: work evaporated, he lost his New York office and was forced to let some employees go.
Even amid those challenges, new opportunities emerged. Christiansen ended up revamping a dilapidated Los Angeles garden and found himself embedded in the local farming community. Soon, these new connections, with everyone from wine makers to olive growers, led to the creation of Flamingo Estate, a brand which generated about $6 million in sales in 2021 and has developed over 150 products, such as olive oils, vinegars, candles and soaps.
This week on the BoF Podcast, Christiansen talks about creativity and resilience and how the two helped him build Flamingo Estate.
“Spending my whole career trying to get excited about make believe and luxury goods, It’s funny that the thing I love the most was right under my nose the whole time,” Christiansen said last year at BoF VOICES. His dream is to support more farms and businesses to move to regenerative agricultural practices.
“To me, that would be a fantasy that it’s really worth fighting for,” he said.
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0:00.0 | Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion. |
0:09.1 | Welcome to the Bof podcast. It's Friday, April 29th. |
0:13.5 | A few years ago, long before the coronavirus hit our shores, I met a man named Richard Christensen in Los Angeles. |
0:20.5 | Back in 2005, Richard founded the Creative Agency Chandelier Creative, |
0:25.3 | which worked with clients like Hermes, Cartier, and Calvin Klein. |
0:29.2 | But when the pandemic hit, everything spun out. |
0:32.6 | Work evaporated. |
0:33.9 | He lost his New York office and was forced to let some employees go. |
0:38.6 | But amid those challenges, new opportunities emerged. |
0:42.1 | Richard ended up revamping his dilapidated Los Angeles Garden |
0:45.7 | and found himself interacting with the local farming community. |
0:49.6 | Soon, he was returning to the kind of work he did during his upbringing in rural Australia, |
0:54.6 | where his parents worked as beekeepers and sugar cane farmers. |
0:58.6 | On this week's episode of the BOF podcast, Richard talks to us about the creation of the |
1:03.4 | Flamingo Estate, a brand which has developed over 150 products. |
1:08.4 | Richards is a story about fantasy, creativity, and resilience, which I'm sure you'll find |
1:14.0 | very inspiring. |
1:15.3 | Here's Richard Christensen at Voices 2021. |
1:20.1 | Hello, everyone. |
1:21.2 | I'm Richard. |
1:22.2 | Imron and his amazing partner came to dinner two years ago, to my home. |
1:28.2 | Today you're all going to come to my home. |
... |
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