4.6 • 13.2K Ratings
🗓️ 12 December 2022
⏱️ 76 minutes
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0:00.0 | There are urgent questions on the minds of business leaders today. |
0:03.3 | What will the economy look like in six months? |
0:05.6 | Is the metaphor's real or just hype? |
0:08.0 | How can companies retain quality talent? |
0:10.1 | How can a culture of creativity unlock innovation? |
0:13.6 | In candid conversations with experts, |
0:15.8 | we answer these questions and more on our podcast, |
0:18.6 | The So What from BCG. |
0:20.5 | Join me, Georgie Frost, as I tap into strategies that can be used today to prepare for tomorrow. |
0:26.0 | Tune into the So What from BCG wherever you get your podcasts. |
0:30.0 | You do think about it and is it selfish is it worth it is it something |
0:41.5 | So, um, Sir Richard Branson, is one of the most fun-loving and adventurous |
0:50.1 | billionaires in the |
0:55.0 | interest billionaires in the world. The entrepreneurs, entrepreneur, the marketers, marketer. |
0:57.0 | In the school of business, they said focus. |
1:00.0 | By the age of 33 you've got 50 different companies. You kind of break that law it seems. |
1:04.7 | If we'd stayed still and only focused on one business, we wouldn't have a business today. |
1:09.3 | We're still going strong 55 years later. If you get the little details right, makes for an |
1:14.0 | exceptional company over an average company. We were the first airline to |
1:17.4 | introduce seat back videos in the world. Sleeper seats for business class |
1:20.8 | passengers. We've always been ahead of the pack. The airline's been |
1:23.7 | bullied by British Airways, famously through the Dirty Tricks campaign. The best always succeeds. |
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