Rich People Buy Differently (So Price Like It) | Ep 949
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 3 March 2026
⏱️ 44 minutes
🧾️ Download transcript
Summary
Want to scale your business faster?
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Most business owners aren’t “bad at business.” They’re just selling to broke people and then act surprised when the close rate is trash, churn is high, and customers complain nonstop. In this episode of The Game, Alex breaks down the uncomfortable truth: if you want to make money, you have to go where the money is. A small percentage of buyers control a massive percentage of the wealth, which means if you price and position your business for “everyone,” you end up building a business for the people who can’t pay. The goal is simple. Pick a better customer, build a bigger offer, and charge in a way that makes you more money with fewer sales.
In this episode
00:00 Why businesses struggle to make money
04:32 Applying the Pareto principle in profits
07:21 Top-down business and pricing strategy
16:10 Sell to the rich - they pay better, complain less
28:47 Picking price points: value over cost
32:50 How close rates reveal underpriced commodities
38:41 Stop selling commodities and raise prices systematically
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Transcript
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| 0:00.0 | You aren't making as much money as you want because you don't know how to get it from the people who've got it. |
| 0:05.2 | My name's Alex Ramosey. I run a portfolio of companies at Acquisition.com that earn us over $250 million per year. I did a book launch 12 weeks ago that did $106 million in sales in a weekend. It broke a Guinness World Record for the fastest selling nonfiction book of all time. In this video, I'm going to explain a course shift in my understanding of how getting money actually works and why the rich do in fact get richer. |
| 0:24.4 | And I'm going to explain a course shift in my understanding of how getting money actually works and why the rich do in fact get richer. |
| 0:23.6 | And I'm going to show you the math behind it and most importantly, how you can gain access to it. |
| 0:27.6 | The first reason that you aren't making as much as you want is because you're selling to people who don't have the money to give you. |
| 0:33.6 | So think about it like this and this is really important. |
| 0:35.6 | Imagine this pyramid as a representation of earning in the United States. |
| 0:40.5 | What percentage of the people do you think earn 40% of the income? |
| 0:46.5 | The top 10% earn 40% of the income in the entire U.S. |
| 0:51.9 | Now, that's income, and that's pretty extreme, but it's not even |
| 0:55.3 | close to the difference when you look at wealth. So U.S. household net worth, okay, this is the value |
| 1:02.7 | of their assets. Last year was $163 trillion. And you're like, man, how am I going to pay rent? I'm like, let's get some of that $1003 trillion. |
| 1:11.6 | And you're like, man, how am I gonna pay rent? |
| 1:13.6 | I'm like, let's get some of that $163 trillion. |
| 1:16.6 | So this is going to blow your mind. |
| 1:18.6 | So I want you to imagine that you had $100. |
| 1:20.6 | Okay, so I'm going to equate this $163 trillion is now $100. |
| 1:24.6 | Okay? |
| 1:25.6 | And we're going to spread it out relative to how it actually is spread |
| 1:30.1 | within the United States. |
| 1:31.3 | So this is 100 people to represent |
| 1:33.7 | 100 percentiles in terms of net worth |
... |
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