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The Complex Sneakers Podcast

Rich Paul Talks NBA Sneaker Deals, Steph Curry's Free Agency, and New Balance Sneaker

The Complex Sneakers Podcast

Complex

Society & Culture

4.81.3K Ratings

🗓️ 5 December 2025

⏱️ 80 minutes

🧾️ Download transcript

Summary

This week on the Complex Sneakers Podcast, co-hosts Joe La Puma, Matt Welty, and Upscale Vandal are joined by legendary sports agent Rich Paul, who's a longtime friend and business partner to LeBron James, to talk about NBA sneaker deals, Steph Curry's sneaker free agency, and his upcoming sneaker release with New Balance. Paul talks about how he used to buy Air Jordans early for over retail, helping Nike and LeBron work on the LeBron 6, 7, and 8, and how he hand-delivered the Watch the Throne LeBron 9s to Jay-Z and Kanye West. He goes to on say that Ja Morant has the best sneaker in the NBA out of younger players and talks about how he signed to New Balance and the release details on his New Balance 2010.

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Transcript

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0:00.0

What's up everybody? It's Joe Lupo. You were listening. You were watching the Complex

0:07.9

Sneakers podcast. Looking a little different. I'm not with my guys in studio. I'm kind of in this

0:12.9

60 minutes confessional vibe, but of course straight to my left on screen. Mr. Matt Welty.

0:19.6

We're here. And to my right, Mr.

0:23.9

Upscale Vandal, my two friends, how we doing? We're going to hold you down. We're going to hold

0:27.6

you down in town while you going, my G. It looks like you're somewhere real expensive. I ain't

0:31.9

going to lie. The background's looking way, way out of our budget. Must be nice. No, I think this

0:37.4

was Dave Matthews presidential suite

0:39.3

actually for real we were gonna do it out of studio and then dame matthews was like oh i got some

0:44.7

extra room but here we are you know uh fourth quarter brings a lot of travel so we had to do this

0:51.2

one remote but we have a big guest today. I'm pumped.

0:55.4

Wasn't missing this one.

0:56.0

Yeah, for sure.

0:58.4

What do we got today on the docket?

1:03.3

I saw some sneaker videos from store owners go viral.

1:09.7

Matt Welty commenting did 140 characters and made news on the state of reselling culture.

1:10.4

Going viral.

1:30.9

Conversation, conversation that keeps coming up that won't go away. But yeah, I think, you know, do you want to start with that viral video? A lot of people had takes on it, the store owner being like the sneaker resale shops died overnight or the sneaker market died overnight. Yeah, I mean, it's really funny. funny it just like it's this odd thing where it takes me back where I, it was a reminder that I totally forgot that for the past like 10 years of my life, people knew me as the person

1:35.5

who asked people if they resold sneakers.

1:38.2

And then I had a comment on the resale game.

1:43.1

You know, we've talked endlessly, endlessly I feel like about these fly-by-night

1:48.7

resale shops I know Joe you've had to visit some ones in the past and you're like some are

...

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