Rhone - People Want Brands to be Human

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 22 January 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Part 2 of this feature, Nate Checketts, CEO & Co-Founder of Rhone, continues sharing the inside story of this amazing performance and highly technical activewear brand.

In Part 2 of this episode, Nate discusses Why being a parent makes you more efficient, Why it's easier today to build a direct relationship with your customer (and how), Why as an entrepreneur you lose some of your social life, What are the four things that differentiate Rhone, What is Rhone's MOAT, How customer can discern Authenticity, Why Brands need to be congruent, Why people want brands to be Human, Why you must treat customers as people not target segments, Why you must think of relationships from a 1 to 1 level, Why sometimes you should do things that intentionally don't scale (quote from Reid Hoffman), so much more.

Join us while Ramon Vela interviews Nate while he shares the inside story of a brand.

For more on Rhone visit: https://www.rhone.com/

Visit the partners who make this show possible:
Privy - https://www.privy.com/cf
Fenix Commerce - https://www.fenixcommerce.com/
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	I remember somebody said to me this great line that I haven't been able to forget,
0:25.7	which is he said, if you want to, if you want something to get done,
0:30.0	give it to somebody who's already really busy.
0:32.6	And it sounds so counterintuitive, but there's some truth to it, right?
0:37.3	You know, I think when you, It sounds so counterintuitive, but there's some truth to it, right?
0:38.3	You know, I think when you are a parent, you understand efficiency so much more.
0:46.3	I mean, before, I try to think back about life before kids, and I like can't even process how much time I must have had.
1:03.4	You know what stinks? It's spending all your freaking money on driving traffic to your site but only converting one or maybe two percent of them to sales. Now this is a really
1:08.8	common problem and fortunately Privy is sitting out to solve this.
1:13.4	Over 300,000 loyal business owners trust Privy with list growth and increasing conversion.
1:18.9	So if you want to increase your average conversion rate, we've got a special offer for the story
1:23.5	of a brand listeners. You can schedule a conversion consultation with one of their e-commerce
1:29.0	experts for free, and you can do this by going to at privy.com forward slash CF. Again, that's
1:36.6	privy.com forward slash CF. Hey, my friend that Phoenix Commerce can provide up to a 50% reduction in
1:47.1	abandoned cards. How do they do this? They give your customers an Amazon-like experience by
1:53.0	providing real-time, accurate delivery options on your product pages, card, and checkout.
1:59.1	In other words, they give you the power to enable
2:01.5	discounted two-day, three-day, and four-day delivery promises to your customers using data.
2:07.8	And get this, you don't have to upgrade your shipping service. For more information,
	...

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