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The Story of a Brand

Boyfriend - A Fragrance for All Genders

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 25 January 2020

⏱️ 28 minutes

🧾️ Download transcript

Summary

In this special feature, we interview Melody Darlene Hernandez, Chief Brand Officer of Boyfriend, a leading unisex fragrance brand started and founded by actress Kate Walsh.
 
In Part 1 of this episode, Melody discusses How the brand started from a breakup, How Kate Walsh was looking for a blend of a masculine fragrance with a feminine layer and could not find anything, Why the brand went on pause but was brought back by fans on social media, The brand moat around Boyfriend, The trend of men buying & demanding fragrances, Why they chose to make the brand genderless, Why it's important to be clean & vegan, and so much more.

Join us while Ramon Vela interviews Melody in Part 1 of this episode and listen to them share the inside story of a brand.
 
For more on Boyfriend visit:  https://boyfriendperfume.com/
 
Gorgias -  Gorgias.link/story
teelaunch - teelaunch.com/story
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:21.4

And the idea of the scent itself being this masculine smell of Kate's ex-boyfriend mixed with her own fragrance

0:34.6

is something that people really enjoy.

0:38.3

And which is why we refer to the fragrance as being a unisex fragrance,

0:43.3

because we have women who love the fragrance,

0:48.3

and then we started to hear a lot about some of our customers,

0:53.3

husbands were taking their friends from them. They would

0:57.1

email us and tell us to wear it. And so we realized this is a fragrance for both men and women.

1:09.8

Hey, you. Yeah, you. You work so hard to acquire customers, but what are you doing to keep them happy?

1:19.4

Now I'm shocked by how many e-commerce stores don't have a help desk, let alone one built specifically for e-commerce.

1:27.1

So let me introduce you to Gorgeous, which is the number one rated helpdesk for e-commerce. So let me introduce you to Gorgeous,

1:29.1

which is the number one rated help desk for e-commerce

1:31.8

and sets up with Shopify and dozens of other apps right out of the box.

1:37.6

So not only can they help you give better, faster, and more accurate resolutions,

1:42.7

they can even help you increase revenues.

1:45.3

So visit gorgias.link forward slash story. Again, that's gorgeous spelled g-or-g-I-A-S.

1:56.0

Dot link forward slash story. And keep in mind if you sign up, you get your second month for free.

2:03.7

When we were kids, we were promised all sorts of stuff. Jet packs in the future, flying cars,

2:08.6

unfortunately, we didn't get them. But we got something much better, print on demand. With T launch

2:14.6

and print on demand, you can start your own online business with no upfront cost, unlimited variety of products, and no dead stock you can't move.

2:23.3

What makes T-Lunch different?

...

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