Rhiannon Ruff: How to Use Wikipedia for Your Brand
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 7 October 2021
⏱️ 25 minutes
🧾️ Download transcript
Summary
Rhiannon Ruff has more than ten years' experience helping large organizations and Fortune 100 companies navigate Wikipedia. She co-founded two boutique agencies in that time and worked with countless brands and business leaders to update their Wikipedia entries in line with the site's rules and guidelines. When she's not helping her clients or running her business, she's likely found sipping tea, running, or playing with her twin boys at the lake near her home in Ohio.
www.luminodigital.com
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Transcript
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| 0:00.0 | Welcome to your brand amplified, the podcast where we interview marketers, publicists, and |
| 0:07.2 | brands to learn their stories, what makes them tick, and tips and tricks that make a difference. To find out more, point your |
| 0:16.7 | browser to www. PR Incubator.com or look us up at Anica Jackson PR. |
| 0:26.1 | I'm so excited to be back here for another week. |
| 0:28.5 | I'm your host, Anica Jackson here |
| 0:30.2 | with your brand amplified and my guest today is |
| 0:32.7 | Rianen Ruff from Lumino. |
| 0:35.7 | Welcome to the show. |
| 0:37.4 | Hi, thanks so much for having me. |
| 0:39.1 | Absolutely. |
| 0:40.6 | I love the name Lumino. |
| 0:41.8 | It invokes so many different things. So I'd love for you to walk through your story and your backstory and then what led you to your company today? |
| 0:53.0 | Yeah, absolutely. |
| 0:54.0 | So my story is kind of an odd one. |
| 0:57.0 | I did not start out in PR and communications at all. |
| 1:02.0 | I graduated in criminology and then I was working with a law firm in the UK and then I moved into |
| 1:09.5 | HR after that and when I moved to the US in 2010, |
| 1:15.0 | a friend of mine was setting up a communications agency. |
| 1:18.0 | It was just him at the time, |
| 1:20.0 | and I joined him, and I was doing all different types of content and very swiftly moved into specializing in Wikipedia. |
| 1:26.4 | And that's basically what I ended up doing for the last 10 years is consulting different companies, individuals, organizations about how to approach |
| 1:36.2 | Wikipedia and over that time the site changed and so I was able to develop new ways of helping |
... |
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