Hey everybody, welcome back to Gear 30 on the Blister podcast network, where we are very proudly based out of Elevation Hotel right here in Crested Butte, Colorado.

I'm Jonathan Ellsworth, the founder of Blister, and you, as always, can check out everything we're doing

and reviewing over at blisterreview.com. Okay, I keep saying that. That's not actually true. Because

we're also putting up more and more on YouTube, both on our original Blister Review channel on YouTube. We've got some

great new videos there. We've also got our new Blister Studios channel. So come to think of it,

folks. I've been lying to you in these introductions because I need to be talking about YouTube and not just blisterreview.com.

So I want to apologize for being a lying liar.

And also I want to encourage you, check out Blister Studios,

check out at Blister Review on YouTube, some pretty cool stuff going on over there.

And again, I apologize.

I shouldn't be lying to you all.

Okay, today, we are asking three big questions.

First, why is it in the world of ski boots that it's typically only the very stiffest

ski boots that have the best features and the best liners and all the

bells and whistles.

Why is stiffness the driver there?

Second, what are ski boot manufacturers doing about the fact that at virtually every

ski area in the world, some of the absolute best skiers on the

mountain, also happen to have the least amount of money in their bank accounts and really

can't afford a ski boot that costs a thousand bucks. And finally, did K2 just now create the first ski boot that was truly designed for women

from the ground up? Well, to address these three questions and also offer some other very hot

takes, I am talking today with Tom Petrowski, who is the Global Product Line Manager for K2 Ski Boots.

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