Hey guys, welcome back to Skin Anarchy. This is a wonderful episode. I'm so thrilled about it. I've been waiting for a long time to record this episode because I have a very dear friend with me today and I am probably his forever fan. We had him on the podcast before and he shared so many insights with us because he is truly one of the leaders in the beauty industry. He has worked with, I mean, think of any major brand. He's worked with them. He's advised them. He's been behind the scenes. And so his perspective, when I look at his perspective, it's literally the full understanding of the beauty landscape. And so to now speak to him about his own brand is incredibly full circle. So without further ado, I want to introduce you guys again to Lauren Lucreak. Welcome, Lauren. I'm so honored to host you. Oh my God. I'm so happy to be here. And likewise, you're such a legend. So thank you so much for having me. Oh, my gosh. No, it's such an honor. Every time I talk to you, I just like, I just so much happiness comes into my life because you're such a positive person. and even like when I look at your brand and the way you've created it and just like, I don't want to spoil it for our listeners yet because I want to dive in, but it's just so, it's so fun, you know, it's like the energy and the vibes and I don't know. I just love it. So I want to dive in, but at first I want to like kind of reacquaint everybody with your background because you are a legend, you know, in the beauty industry. You literally have like seen it all,

you know in the

beauty industry you literally have like seen it all you know done it all you've worked with some

your brands tell us a little bit like give us like the elevator version of like everything

you've been involved with in the beauty space like just kind of walk us down memory lane a little bit

oh god are you calling me old ecta is that no? I'm calling you incredibly accomplished for being so young. Yeah. Thank God for all this,

this prestige skincare. Glad to have had a career that's been a bit like a dynamic, but I'd

call it like a portfolio approach to like, I think say beauty. So not quite linear, but I'd say purposeful and will make sense as we talk about the brand.

But started my career in beauty at Lurie All in Global Marketing, moved to Estee Lauder, working at clinic in kind of technical product development, then moved to a company called Luxury Brand Partners, which was one of the first luxury brand incubators.

At the time, working on brand called R&Co Hair Care in product development and innovation,

so encompassing kind of packaging and formulation, which then expanded to create a brand called IGK in partnership with Sephora at the time.

And then that expanded to create a color

cosmetics line called Smith & Cults, hair care brown calls in common with the 901 girls

of V-76 with men's line, and then one size with Patrick Starr. And then continued my career,

curious about the operations and manufacturing sides.

So moved to Voie and Beauty as chief innovation officer.

BoisN Beauty is the largest beauty

and personal care contract manufacturer in North America.

So formulating and filling for a lot of the brands you see

in Sephora and Alta and on actually mass retail shelves and mastage retail shelves.

So there for about four years and then spent a year and change at Unilever Prestige,

advising their portfolio brands on innovation strategy with a heavy hand on Tacha skincare,

...