Revolutionizing Loan Officer Marketing with Video: Expert Insights
Loan Officer Freedom
Carl White
5 • 743 Ratings
🗓️ 22 May 2024
⏱️ 22 minutes
🧾️ Download transcript
Summary
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your hosts, Carl White and Steve Kyles discuss the importance of video marketing for loan officers and mortgage professionals.
Carl emphasizes the need for loan officers to utilize video marketing to build personal connections, enhance trust and credibility, and drive social media traffic.
He shares valuable insights on the effectiveness of video marketing strategies, including the significance of audio quality, posting times, and frequency of posts.
He also highlights the benefits of using LoanOfficerCRM.ai for video marketing, providing a platform for loan officers to easily create and distribute videos to their target audience.
Additionally, Carl encourages loan officers to focus on creating valuable and informative videos that resonate with their audience, rather than solely promoting mortgage-related content.
Don't miss out on these valuable tips to take your video marketing strategy to the next level!
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Transcript
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| 0:00.0 | I think the shocking part is that only 5% of your Facebook friends or Instagram friends or TikTok friends, only 5% will that video even scroll through their news feed. |
| 0:24.7 | Now they make a decision, am I going to click on it or not? |
| 0:27.6 | But just to have the opportunity to click on it, it runs about 5%. |
| 0:32.4 | So if you're, if you've got like on Facebook where they still allow, what is it, 5,000 friends, at the most, 250 of them will go through their news feed. |
| 0:46.7 | And then how many is going to click on that? |
| 0:48.9 | Certainly not 100%. |
| 0:50.3 | No. |
| 0:51.1 | And so the thing about video is if you're just posting on social media, you're going to about 5% of your crowd. And who's to say that 5% is looking to buy or sell or... |
| 1:05.0 | That it's even the right crowd. Yeah. It's even the right crowd. And that's why I think like on video marketing, which so I'm not, I want you miss out. Don't misunderstand me though. Is video marketing powerful? Absolutely. It's very powerful. Yeah, it's very powerful. Um, but you cannot rely on social media as the main platform to send it out. |
| 1:28.3 | Like it just, |
| 1:30.8 | it just doesn't work. |
| 1:33.1 | Or it works at about 5%. So if you're cool with 5%, |
| 1:35.4 | knock yourself out. |
| 1:37.3 | Now, I'm not saying not to post on social media, |
| 1:39.9 | but it's only giving you 5%. |
| 1:42.0 | Understand the results of who's actually going to see it. |
| 1:44.5 | Hey, so Carl, with that information, and by the way, it is absolutely shocking because, you know, everybody's like, everybody's going to see the post and the video. |
| 1:52.0 | Nope. |
| 1:52.6 | 5%. |
| 1:53.5 | And not even 5%. |
| 1:55.0 | They just get the opportunity to see it. |
| 1:57.1 | Which, by the way, that number has consistently gone down as Facebook more and more and more, and who could blame them, right? I'd do the same thing, I suppose, |
... |
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