This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success.

This is Dave Melter with entrepreneurs, the Playbook.

I have another Bill Walsh, not from the 49ers,

not from Utah, but the Bill Walsh,

and he's the founder and CEO of the objection box.

Welcome to the Playbook, my friend Bill Walsh.

David, thank you very much. I appreciate us. Thank you.

It's great having you here. I love your hat. I love your name.

Unfortunately, you're not the first Bill Walsh to be on my show, but you probably won't be the last either.

I will tell you, as far as all the

other Bill Walsh's go we have a lot in common in their respective industries

careers and jobs but I haven't been this excited to talk to someone because I've been doing a ton of research on the meaning of objection and I just gave a speech last Saturday on objection as protection and you have a philosophy

a meaning of transformative power of the objection box methodology which you have perfected and you share and implement and guarantee success in the realm of making more money helping more people and having more fun in sales.

Well I welcome you the king of objection handling.

My first question is what is the meaning you give objection?

genie that's a big uh I always get embarrassed when people speak like that

they would come from you.

Good. I love embarrassing. I do appreciate that. Objections are a funny

all word and sales as you well know it's it's somewhat of a taboo subject

it's a it's a dirty word and it's something that sales people have

avoided their whole careers when I walked in sales David I looked at and I said to

myself that's the hardest thing in sales to do I'm going to go for that.

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