Reviving Harley: Human Connection Over Product Specs Drives Success with Ken Schmidt

Win Make Give with Ben Kinney

Ben Kinney Training

Education, Self-improvement

4.9 • 1.5K Ratings

🗓️ 9 December 2024

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Discover the journey of Harley Davidson's transformation with Ken Schmidt, former head of communication at the iconic company, on the Win Make Give podcast. Hosts Chad Hyams and Bob Stewart dive into the importance of humanizing business, fostering community, and building brand loyalty. Learn how Harley Davidson shifted from product-focused marketing to creating experiences that captivate and engage. Explore actionable strategies to elevate your business by embracing passion, genuine engagement, and customer delight. This episode offers valuable insights for businesses striving to strengthen their brand presence and customer connection.

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Connect with the hosts:

• Ben Kinney: https://www.BenKinney.com/

• Bob Stewart: https://www.linkedin.com/in/activebob

• Chad Hyams: https://ChadHyams.com/

• Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/

More ways to connect:
• Join our Facebook group at www.facebook.com/groups/winmakegive

• Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up

• Explore the Win Make Give Podcast Network: https://WinMakeGive.com/

Part of the Win Make Give Podcast Network

Transcript

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0:00.0	Welcome to the Win Make Give podcast.
0:09.9	Chad Heim's here.
0:10.7	Bob Stewart over there.
0:11.8	Bob, how you doing today?
0:12.9	Honestly, I'm kind of disappointed you showed up.
0:15.2	Like, our guest and I were having a really good time.
0:17.8	That's what I feel.
0:19.3	We were telling stories.
0:21.2	And then normally you're here, you're like, normally I'm the one that jumps in right
0:24.8	at the minute.
0:25.6	But this time I jumped in a couple minutes early thinking I was going to have a discussion
0:28.9	with you.
0:29.5	And my friend Ken was here.
0:31.5	And so we were bantering.
0:33.5	And then it got to be the time.
0:35.2	And then it was maybe even a minute late.
0:36.6	And Chad wasn't showing and I was getting very hopeful but you crushed my dreams I get it Bob I feel that way
0:42.8	most of the episodes when they're and even if you it's just us I mean forget when there's a guest right
0:48.0	I'm crushed when you actually log in usually for it I make fun of you for always being on your vacations and earning that,
0:55.5	that personal time that you take so well. Really, some of those are my favorite episodes.
1:01.1	Now, Bob, I'm doing you a favor because on your last getaway, I was supposed to have interviewed
1:10.0	today's guest and about 12 minutes before the interview.
	...

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