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The Playbook With David Meltzer

Reviving a Legacy Brand with Vision and Grit

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 8 July 2025

⏱️ 24 minutes

🧾️ Download transcript

Summary

In today’s episode, I sit down with former NFL fullback and Yale alum Chris Hetherington, now CEO of Fathead, to talk about the shift from pro sports to entrepreneurship. Chris shares how lessons from the football field like discipline, grit, and team focus helped him revive a legacy brand by leaning into technology, cultural relevance, and smart partnerships. We get into prioritization, staying mentally and physically sharp, and why his mantra is “hell yes or not yet.” Chris also opens up about personal adversity, what it means to surrender without giving up, and how asking for help changed his approach to leadership.

Transcript

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0:00.0

Welcome to Entrepreneurs, the Playbook. I'm David Meltzer. I'm thrilled to be here at SoFi Stadium, the greatest stadium ever built.

0:06.9

Chris, Heatherton, by the way, that's why they kicked me off the board of the Rose Bowl.

0:10.4

I started saying that, and I didn't realize Rose Bowl is actually a competitor to SoFi.

0:15.3

And they're like, Dave, you can't be on the board of the Rose Bowl and tell everyone that Silfai is the greatest stadium ever built.

0:21.4

So sorry Rose Bowl and sorry Dave Belcher.

0:23.7

No offense to the MVP and board member Warren Moon, who still thinks the Rose Bowl is the greatest

0:29.6

place on earth, which is fair enough.

0:32.7

I am blessed to be here with the playbook because nobody has a better playbook, in my opinion, than guys

0:39.0

who have played on the field and have carried those lessons from the field into

0:46.4

entrepreneurship. And it's interesting, as an Ivy Leaguer, you are an academic, like myself.

0:52.2

The only difference was you were an academic and a great football player.

0:55.8

I was a below average college football player.

0:57.9

But I personally believe what I learned from playing football all those years has helped me

1:04.1

more than anything.

1:05.6

My law degree, business degree, all the great academic experiences I've had, don't, they pale in comparison to what I learned

1:14.1

on the football field.

1:15.1

I was wondering someone from the Ivy League, who's also an academic, how you comparatively

1:20.9

analyze what you learned on the field compared to the academic side in that experience,

1:27.1

how it's applied to what you're doing today.

1:29.0

Yeah, I mean, look, I went to Yale to be a student athlete first and was blessed enough to have the

1:36.3

opportunity to play professional football. And look, to your point, the things I learned from football

1:41.9

and team sports in general, the ultimate team sport, right?

...

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