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This is Climate One. I'm Greg Dalton. Many large corporations dedicate huge budgets to their image,

selling the story they want the public to buy. Fossil fuel companies are some of the biggest spenders.

When you actually peel back the glossy advertisements and messaging from the industry, the real numbers show that

practically they're spending more on burnishing their image than they actually are changing their business plans.

But while major firms like consultancy McKinsey and company are unlikely to stop working with big emitters, more can be done.

No one's saying that McKinsey shouldn't work with these companies.

What we're saying is, what the McKinsey employees were saying,

is that McKinsey should work to reduce the carbon emissions from these companies.

The firms pushing fossil fuels falsehoods up next on Climate One.

For years, fossil fuel companies have claimed to support climate science and public policy advancing decarbonization.

Many have recently pledged to hit NIT zero emissions by mid-century.

Yet behind the scenes, they fight those very same policies through industry associations, shadow groups,

and lobbying, all while spending vast sums on advertising and PR campaigns touting their

clean energy commitments. This week, we're looking at some of the entities that help these

companies slow the transition away from fossil fuels, starting with consultants and public relations firms.

Many of these groups are now facing their own pressure to drop their fossil fuel clients.

A new book profiling the power and influence of consulting firm McKinsey and company has drawn

...