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99% Invisible

Revisiting The 99% Invisible City

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.827.5K Ratings

🗓️ 9 September 2025

⏱️ 42 minutes

🧾️ Download transcript

Summary

Roman and Kurt describe Oakland as it is.

Transcript

Click on a timestamp to play from that location

0:00.0

This is the 99% Invisible City. I'm Roman Mars. Five years ago, we came out with a book, and thanks to all you

0:09.7

beautiful nerds, it immediately landed on the New York Times bestseller list. It was filled with

0:15.0

dozens of design stories from cities around the world. Some were brand new stories, some were based

0:20.8

on episodes of the show,

0:22.2

and others grew out of 99PI articles by the book's co-author, Kurt Kolstad. And the idea was to

0:28.6

create a kind of field guide to the city, not any particular city, but a guide to the underlying

0:34.7

design principles of every city. The book was called the 99% invisible city, a field guide to the underlying design principles of every city.

0:44.0

The book was called The 99% Invisible City, a field guide to the hidden world of everyday design.

0:47.8

And I remember that subtitle took us like a whole lot of time to come up with.

0:48.5

Oh, yeah.

0:50.2

Many phone calls were made.

0:52.5

Much was made of that. It was like, hidden versus secret every day versus

0:56.6

ordinary. Exactly. Oh yeah, that's right. That's right. Yeah. And to launch the book,

1:02.1

Kurt and I produced a special 99PI episode made of short guidebook style entries recorded

1:08.3

in beautiful downtown, Oakland, California. And now to celebrate the

1:14.7

fifth anniversary of the book, we're going to share those stories again today. And with that,

1:20.9

I'm going to hand the mic back to the Roman Mars of five years ago from October of 2020.

1:30.2

For the first time, in a long time, I'm in our office in beautiful downtown, Oakland, California.

1:37.3

A couple of people actually still work here. Two people can occupy the space without violating

1:41.3

any social distancing guidelines. There's two entrances. There's two different bathrooms, there's two different kitchens. I usually work at home.

1:48.0

But today I'm here because our first book, The 99% Invisible City, has just been released into the world.

1:55.0

Since it's a guide to the city with stories and histories of the seemingly mundane things around you.

...

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