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Fox. Hey what's up it's up it's Will Kane and today is a cane on sports

sports exclusive episode of the Wil Kane show. I'm on vacation one more day so we

thought we might revisit a fascinating conversation we had with

NBA star Jonathan Isaac who is putting together a business that gives you a real alternative to Nike to brands that don't share your values.

Here is Jonathan Isaac.

Jonathan Isaac of the Orlando Magic and most importantly for our conversation today Jonathan Isaac of Unitis.

What's up man?

Not much for real man.

Thank you so much for having me.

I see that big smile on your face when I say Unitedes.

Tell us about it.

What is Unitis?

United is a values-based sports wear and apparel company. So leisure wear, sportswear, it started actually off of the idea of doing my own sneaker. So back during 2020, I was a Nike signed athlete.

It's getting paid by Nike. You know, as most people know, I got injured during that time and didn't resign with them.

I was having a conversation with my pastor and he told me you should make your own sneaker.

And I'm like, okay, but I don't think you know how hard it is to make a shoe.

But I started to walk down the road of what would that look like?

...