Hey everybody and welcome to the Blister podcast on the Blister Podcast. I'm Jonathan Ellsworth

and you can check out everything we're doing and reviewing over at blisterreview.com.

Okay, I have been in Ketcham, Idaho this past week, and I am still currently in Ketchum,

but just about to head back to Crested Butte.

And among other things I have been doing in Ketchum is hanging out with and riding bikes

with one of our blister members, Jake Bilbrough.

Now, Jake lives here in Ketchum. He is very passionate about the outdoors, and he is also passionate about making good wine.

And in this conversation, we talk about Jake's unique background, ski culture, and wine culture, and why it seems so natural to Jake to make it easier to bring good

wine into the great outdoors. Above all, this is a good conversation with another cool member

of our blister community who is doing something innovative in the outdoor space. And so Jake is somebody I think all of you ought to know.

And so with that, let's get to it. Well, I am here with Jake Bilbrough at the like brand new

Revel Shine headquarters.

I'm probably not the first person to see this space, but I feel like I'm, this is early.

Well, I mean, if you count my wife and children, you're not the first person.

If you don't count my wife and children, you are the first person.

We don't even have furniture in here yet, so.

Well, you had turned a trash can upside down that maybe was going to be your chair, but you scrounged one up from somewhere. I did scrounge one from the neighbors. This is a very cool space, first of all. I know you well enough and know how you do things that I suspect the next time I see this space, it's going to be, there's going to be quite a transformation that will have taken place. Either that or it won't look any different than it is now. It's going to be one of two extremes. You know, I think we should start, well, actually where we should start is saying, I mean, we are here. I mean, this is still technically, I'm still figuring out the landscape, right? We are still in Ketchum proper.

Correct.

But we're on the warm spring side of things.

Help me say this the appropriate way.

So we are currently in Ketchum, Idaho.

If people really wanted to know the specifics, we're in the industrial district,

...