Hello everybody and welcome to another episode of RetroNots Micro. I am your host for this

one Bob Mackie and who is here with me today. Hey, it's Henry. Hi.

So everybody, this is our second part of our history of video game ads podcast. The first

part was in RetroNots Micro 87. If you haven't listened to that, go back and listen to that

one first because it sort of tells a whole narrative these two podcasts together. And

if you don't remember, I really needed a micro and I had to go to Japan. So I split a

main episode in half, cleanly and neatly, very surgically. So this episode, you guys might

like it more actually because it does start with the Nintendo era and it moves on from

there. And one of the key things I want you to look at with these ads, and I don't know

if we underline it enough in the episode itself, but like watch as everybody but boys, like

teenage boys and little boys disappears from the marketing. It's very, very interesting

and also very sad. Yeah, it's sad. It's a clear conscious choice made by advertisers to

just be like, no, we sell these to boys now. Yeah. I think my favorite one to laugh at

in there, just the ones that feature the mom and it going, oh my. She's watching the boys

have fun. So at this point, the line is drawn in the sand as to who video games are for

it. I find it very interesting. But yeah, these are all fun ads. I think doing this was

really hoot and I think there's even more space to do these on retinots, more of these

ads. So yes, please enjoy the second half of the history of video game ads.

So we're back everybody and we've entered the 80s. We're going to start with Atari's

campaign. Have you played a tari today because lots of people were doing that. And one of

these crashes about to happen, right? Like this is 82. Yeah, they're on the brink of

explosion. But yeah, in Individi 2 is Warner Brothers or Warner, Warner Entertainment saying,

...