Wow! Last week's guest, T. Colin Campbell, got a huge response. It's only a week since publication and the episode is well on its way to becoming one of the most popular editions of the RRP to date. Glad you enjoyed it and — as always — thanks for tuning in. Because the Dr. Campbell conversation introduced a large new population to the show, thought I would take a brief moment to clarify what we do here. You may think this is just another podcast focused on running & triathlon. I love those subjects and feature plenty of guests in those arenas. But my focus is broader. In short, each week I do my best to bring to you the most forward thinking, paradigm busting minds in health, fitness, wellness, diet, nutrition, spirituality, creativity, entrepreneurship and life transformation. My goal is pure and it is simple. To help motivate and inspire you take your life to the next level. To help you discover, unlock and unleash your best, most authentic self. BOOM.  If you have yet to check out last week's episode, I urge everyone to give that one a listen before checking out today’s show. Even if you think you know all there is to know about T. Colin Campbell, his research, The China Study* and the quote unquote alleged “controversy” surrounding the findings of this seminal work, you might be surprised. Dr. Campbell demonstrated tremendous candor. It was an honor to peek behind the curtain at a life well lived in service to the betterment of humankind. In any event, last week’s guest relates directly to today’s guest. As I mentioned last week, Dr. Campbell was intended as Part 1 of a 2-part series. What began with Dr. Campbell continues today with Howard Jacobson, Dr. Campbell’s contributing author on his latest book Whole: Rethinking The Science of Nutrition* – a book that picks up where The China Study* left off by addressing the inherent flaws in our “reductionist” approach to nutrition research and refocusing how we approach and begin to understand nutrition and it's impact on human physiology from a wholistic point of view – food functionality at the cellular level, working its way up to how it impacts the entire organism. Great. But who is Howard Jacobson? Well, Howard's background isn’t quite what you would think. He's not a doctor. He's not a nutritionist. physiologist or even a scientist. But he is a very smart guy. After getting his B.A. from Princeton, Howard began his career as a school teacher before becoming a successful marketing consultant, running an online marketing agency and writing the book Google AdWords for Dummies* (mental note: I should probably read this one).