Our family has been serial entrepreneurs and when we get a vision, it's not about we have the experience or the expertise to do it.

It's just we figure it out.

My parents were hippies who wanted to do less harm and they read books like Be Here Now from Ram Dass and Autobiography of a Yogi.

And from a spiritual, cultural perspective, to say, I don't want to participate in the harm of animals for my nourishment.

Made a lot of sense.

And there's a lot of Hindu and philosophical belief systems that, you know,

Ahimsa, the idea of trying to do the least amount of harm as possible.

Eating meat just seemed like a clear option of,

I don't want to have death and cruelty and harm behind every meal.

Growing up as a vegan, I don't have a very strong relationship with death.

Death was something to be avoided.

My parents worked really hard. We were left alone a lot.

That led to us being self-reliant and making food together.

We and my brother are both really good at cooking.

I can go to a restaurant and taste something and I can go home and recreate that.

We were really just a family of vegan entrepreneurs.

My father was living in San Francisco.

My mother and him divorced and his life fell apart. He met a woman

named Terseys, fell in love. They ended up saying, well, how can we merge commerce and

the sacred?

Happy gratitude is an experiment in sacred commerce. In other words, a place of business

as well as a place of transformation.

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