Hey, my friends, my name is Rick Mulready and I'm an online business coach.

I'm an ads expert and I'm all about helping online course creators and coaches make more

money in their business while working fewer hours.

But most importantly, I'm a father and I'm a husband. With this podcast, you're going to

learn exactly how to become what we here call the optimized CEO of your business. And that means

you're optimizing your sales and marketing, your time, and your mindset so that you can have more

freedom, a bigger impact impact and make more money.

So, wrap a coffee, open up your favorite notes app.

This is the Art of Online Business Podcast.

What's up, my friends?

Welcome back to the Art of Online Business Podcast.

I'm Rick Mulready, and this is episode number 529 here on the show. And today, I want to talk to you about

rethinking how you look at success in your online business, how you define success. And today I

want to offer you after almost eight years, January 22 is going to be eight years of

having my online business and helping countless people in the process. I want to offer you a

different perspective for how to look at the success of your online business, because most people just look at it

through revenue, top line revenue. And we're going to talk about that here in a second.

And so what I'm going to share with you are the three key measures of success that I look at

in my business, and we also help our accelerator coaching

members with. This is how we define success. And now I say we, meaning me and my business,

my business and I, right? And the accelerators, when they come in, they have their own versions of

success and we really help them through the lens of these three key elements, if key measures of

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