Hey guys, welcome back to Skin Anarchy. This is Fragrance Friday, and I'm really excited about this episode

because we're going to be talking about all of the wonderful things that are on the horizon for the fragrance industry and really focusing on AI.

And so I'm really excited about the guests that we have with us today because this is a really great coming together of the minds and trying to really talk about the next steps of what's coming up.

I think across the board for many industries, fragrance being one of them, where AI is really reshaping the way that consumers interact with the products that we purchase,

are purchasing decisions, what goes behind them, and how to really customize this experience.

So without further ado, I would love to introduce you guys to the founders of I, Roma Sense,

Abner Gal, and Aaron Berry.

And then we also have the amazing Veronique Goodbye back with us again after so long.

So welcome, everybody.

I'm so excited to be hosting everyone again.

Thank you for coming on the show.

Thank you for having us. Thank you. I would love to get started. Abner, maybe you could get us started and talk to us about what was the original concept behind Iroma? Because this is a very new

technology that you're coming out with, you know, and you're presenting to the world. I mean,

what went behind creating this and what was the initial thought process behind bringing this

kind of technology into the world of fragrance? All right, with pleasure. You know, since

early age of mine, I like to invent things. I like to come up with new things. I like to think

out of the box. And another like is I really like to see movies. I'm crazy about

movies. And always when I saw movies, I ask myself, okay, something is missing. You know, in my age,

I can tell you that I used to see the Charlie Chaplin movies without the voice and everything.

So I went through all the progress in the movies. And I said to myself, okay, but one

part, important part of our lives is the smell. And why can't we smell what we see? That should

be an integral part of every movie that we are watching. So it was in the back of my mind. I didn't

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