Rethink How You Choose Fragrance With The Magic of AI Driven Recommendations ft. iRomaScents & Veronique Gabai
Skincare Anarchy
Ekta et al.
4.2 • 2K Ratings
🗓️ 23 May 2025
⏱️ 36 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
In this episode of Skin Anarchy, host Dr. Ekta dives into the future of fragrance with the founders of iRomaScents, Avner Gal and Erin Berry, and celebrated perfumer Veronique Gabai. Together, they explore how artificial intelligence is transforming the way we discover and connect with scent—bringing personalization and clarity to an industry long defined by overwhelm and subjectivity.
Avner and Erin share the origin story of iRomaScents, a platform designed to make fragrance discovery intuitive, accessible, and data-driven. What began as a dream to integrate scent into immersive experiences evolved into a cutting-edge solution to one of beauty’s most frustrating problems: finding your perfect perfume. The result is an AI-powered “wizard” that uses lifestyle cues and emotional patterns—like your favorite colors or songs—to guide users to scent profiles they’ll actually love.
Veronique Gabai lends her industry insight to explain how this technology enhances, rather than replaces, the emotional artistry of perfumery. With scent linked so deeply to our reptilian brain, she explains, it's no wonder we struggle to articulate preferences—iRomaScents helps bridge that gap by refining, not replacing, human instinct.
If you’ve ever felt overwhelmed by a perfume counter or struggled to put your preferences into words, this episode offers a glimpse into a smarter, more intuitive future. Tune in to learn how iRomaScents is reshaping fragrance discovery—one personalized algorithm at a time.
CHAPTERS:
(0:00) Introduction to the Episode and iRomaScents
(1:10) The Concept Behind iRomaScents and Integrating AI into Fragrance
(3:04) Avner’s Journey from Engineering to Fragrance
(4:38) Erin’s Perspective on the Challenges of Choosing Fragrance
(7:05) Veronique’s Take on the Future of the Fragrance Industry
(9:34) The Power of AI in Personalizing Fragrance Selection
(12:05) Creating the AI Algorithm and Observing Consumer Behavior
(15:23) How AI Helps Narrow Down Fragrance Preferences
(21:13) Veronique’s Advice on Connecting with Fragrance and Closing Thoughts
To learn more about iRomaScents, visit their website and social media, or to learn more about Vernoique Gabai, visit her website and social media.
Don’t forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.
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Transcript
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| 0:00.0 | Hey guys, welcome back to Skin Anarchy. This is Fragrance Friday, and I'm really excited about this episode |
| 0:05.2 | because we're going to be talking about all of the wonderful things that are on the horizon for the fragrance industry and really focusing on AI. |
| 0:13.5 | And so I'm really excited about the guests that we have with us today because this is a really great coming together of the minds and trying to really talk about the next steps of what's coming up. |
| 0:23.6 | I think across the board for many industries, fragrance being one of them, where AI is really reshaping the way that consumers interact with the products that we purchase, |
| 0:31.6 | are purchasing decisions, what goes behind them, and how to really customize this experience. |
| 0:43.0 | So without further ado, I would love to introduce you guys to the founders of I, Roma Sense, |
| 0:44.9 | Abner Gal, and Aaron Berry. |
| 0:49.8 | And then we also have the amazing Veronique Goodbye back with us again after so long. |
| 0:50.9 | So welcome, everybody. |
| 0:53.1 | I'm so excited to be hosting everyone again. |
| 0:54.7 | Thank you for coming on the show. |
| 0:59.6 | Thank you for having us. Thank you. I would love to get started. Abner, maybe you could get us started and talk to us about what was the original concept behind Iroma? Because this is a very new |
| 1:06.2 | technology that you're coming out with, you know, and you're presenting to the world. I mean, |
| 1:10.3 | what went behind creating this and what was the initial thought process behind bringing this |
| 1:14.7 | kind of technology into the world of fragrance? All right, with pleasure. You know, since |
| 1:19.0 | early age of mine, I like to invent things. I like to come up with new things. I like to think |
| 1:24.7 | out of the box. And another like is I really like to see movies. I'm crazy about |
| 1:30.1 | movies. And always when I saw movies, I ask myself, okay, something is missing. You know, in my age, |
| 1:35.7 | I can tell you that I used to see the Charlie Chaplin movies without the voice and everything. |
| 1:40.8 | So I went through all the progress in the movies. And I said to myself, okay, but one |
| 1:46.0 | part, important part of our lives is the smell. And why can't we smell what we see? That should |
| 1:53.0 | be an integral part of every movie that we are watching. So it was in the back of my mind. I didn't |
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