Retailers we love to love: Building brand loyalty

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 25 July 2012

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Retailers: We know it’s tougher than ever to turn customers into loyal evangelists for your brand. The experts say: Christine B. Whittemore: “The winners in retail today are retailers who understand that the customer calls the shots. Few retailers can compete strictly on price...” Brian Kilcourse: “Retailers have a big opportunity to re-define the in-store experience by making it a part of the world that today’s consumers operate in.” Lisa Joy Rosner: “Where business intelligence provides the rearview mirror to what has happened, social intelligence is what's happening right now. C2B (customer to business) is the new world order.” Mark Johnson: “Why is it so hard to ‘listen’ to our customers, when we ‘heard’ what they said?” Jon Wurfl: “If word of mouth remains the most powerful marketing influence, do shoppers with large social networks, and maybe loudmouth friends, make better purchasing decisions?” Join us for more game-changing insights for you and your customers.

Transcript

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0:00.0	The following program is being brought to you on the Voice America Business Channel.
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0:20.1	The views and ideas expressed on the following program are strictly those of the host or guests
0:24.9	and do not necessarily reflect the views and ideas held by the Voice America Talk Radio
0:29.5	Network, its staff and management.
0:31.5	Thank you. Welcome to the most nutritious hour of business talk all week.
0:46.2	This is Coffee Break with Game Changers, presented by SAP.
0:50.1	The best run business is run SAP.
0:52.7	Your host and moderator is Bonnie D. Graham.
0:55.1	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
1:02.9	Now, here's Bonnie D. Graham.
1:05.8	Attention retailers.
1:07.4	We know it's tougher than ever for you to turn prospects and customers into loyal evangelists for your brand. You know what that means. There are so many challenges today. Online and brick and mortar. Well, where are you going to sell to them? Global competition, supply chain issues, social media is giving consumers a platform. They can praise you to the skies or demean you down into the
1:28.9	depths. Today, we will meet five experts who understand your world. Let me tell you a little bit about
1:34.6	them. Christine B. Whitamore from Simple Marketing Now says, the winners in retail today are the
1:40.6	retailers who understand that the customer calls the shots.
1:44.7	Few retailers can compete strictly on price.
1:47.3	Words to the wise will be speaking with Christina just a minute.
1:50.5	Brian Kilcource from Retail Systems Research says, and I quote,
	...

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