Wonderly Plus subscribers can listen to Business Wars daily ad-free right now.

Join Wonderly Plus in the Wondery app or on Apple Podcasts.

How do I cope with waiting for results?

It's all I can think about.

Is the cancer going to come back?

I can't sleep.

How do I stop worrying?

We know what goes through your head when you're living with

cancer. The questions, the anxieties. We understand because we've been there too. If you or

someone you care about has been diagnosed with cancer, McMillan Cancer supports online community

can help from day one. It's a free, safe, online forum for people with cancer to connect anonymously.

No question is too big or too small. With over 80,000 members, we get it. We've been there.

Whatever you need to ask, we're here. To join, search McMillan online community.

Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Tuesday, February 20th. By now, you've likely heard about Generation Z, right? These are the young people born after the mid-90s.

As these young folks have started to come into their own and started spending their own discretionary income,

marketers have raced to define them and figure out how to appeal to them, too.

Well, it turns out that while the youngest of Gen Z are newly into their teenage years,

there's a new generation waiting in the wings. That's right. Move over, Gen Z are newly into their teenage years, there's a new generation waiting

in the wings. That's right. Move over, Gen Z. Generation Alpha has arrived. This youngest generation

began about a decade ago and is the first generation born totally in the 21st century.

They're dubbed the quote iPad babies because the elders in this generation were born the year the iPad debuted.

Gen Alpha is expected to be the largest in history with more than 2 billion people, Axios reports.

...