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Live from Los Angeles, home of Super Bowl 56 house. It's the rich ice and show.

I'm sorry, I will allow myself a very rare occasion to flex the Vince Lombardi trophy is right here.

Earlier on the show, Pro Football Hall of Famer Perry Sanders, voice of Sunday night football, Al Michaels, Pro Football Hall of Famer, Michael Irvin,

the WWE Superstar, the Miz coming off, fanatics founder and 76ers owner, Michael Rubin, plus Saints defensive end, Cameron Jordan, and now it's a rich ice.

Our number three of the rich ice and show is on the air, Michael Irvin's already been through and same with Barry Sanders.

They're both from the Hall of Fam, by the way, and our number three of the show, Al Michaels has already been through as well as the Miz.

Cam Jordan of the Saints is about to be here. You can join us 844204 rich number dial. We say hello to our NBC sports on peacock streaming viewers.

We also say hello to those listening on NBC sports audio serious XM channel 85 of rich eyes and show terrestrial radio network coast to coast.

We say hello to those on the terrestrial radio network on a station smart enough to have us Odyssey streaming as coast to coast.

Our podcast listeners on the cumulus podcast network YouTube.com slash rich eyes and show pleased to be here on the set with you here on the rich eyes and show the Vince Lombardi trophy is here, not just because I'm trying to flex about that, but that's also the only item that fanatics does not make for the NFL.

The founder and executive chairman of fanatics Michael Rubin kicking off this hour. How are you giving me a new opportunity?

You know commissioner, you know what's missing from that low from that is the fanatics logo. You can make one of these right if you need to.

I mean, I think it's pretty special as this, but we'll be happy to add the fanatics logo to add just more to it.

So how did how did you start this? What did walk me through the beginning of you now building what is a behemoth in fanatics?

Well, actually, we don't think of ourselves that way at all. We honestly still think we're in the early days of the business and we're just getting going.

We really feel that way. That's just not like some elevator line. I look every day and say we have so much opportunity ahead of us.

I think we're, you know, early in the first quarter of the game. And I think we've got so much more to do in the future. But you know, for me, you just talked about Hall of Famers.

Yeah, that was not me. I was like the world's worst athlete. I was equally bad as student. Where'd you grow? I grew up in Philly.

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