Hey guys, welcome back to Skincare Anarchy. This is your host Ectha.

Today we have such an amazing guest with us.

She is truly a professional in the beauty space and is known for connecting people

with thought leaders and just really creating a wonderful network in our industry.

Many of you may have heard of Inocos, which is a wonderful event held every year,

it's really a leadership platform that's dedicated to keeping the latest

trends and innovations in the beauty industry at the forefront, and she is the mastermind behind

you know goes.

So without further ado, I want to introduce you guys to Arena Kremen.

Welcome to the show Arena. I'm so honored to host you.

Thank you. For inviting me. Yes, I'm excited to chat because I would love to learn about what really made you start in this field like in the beauty industry why did you create in noco's if you can kind of explain that and also your background like what really led you to wanting to create something like this.

Yes, I often often that people are asking me whether my background is in beauty but actually it's more in a networking size. I've been working for the

networking companies for many years and there was a time when I felt like I want more, you know, like I want to create my own things and this is how I started

Tinnacles and the beauty was basically selected pure by research, the research of different industries and I find the beauty is one of the most competitive industry with most spent and marketing and there is like really very dynamic one of the most

dynamic industries actually they need to innovate the innovation cycle is very short they

need to innovate constantly and this creates this interesting

opportunity I think for the companies to get together and network and learn from

each other.

So I just was fascinated by dynamics, the beauty industry brings.

And of course, you know, like I understand the beauty industry as a woman as well, you know, so it helps helps but it's mostly like decisions made from research let's say

yeah no it's really interesting because you know the beauty industry is very very dynamic.

I think superficially we think it's just a bunch of brands that are making like, you know,

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