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The

massive winter storm locally heavy snow is significant snow.

So the normally wind across the area here, the luxury mix that was dumped on our roads.

Significant snowfall possibility, the storm system is pulling away, major storm potential,

the wintery weather, blizzard potential,

and the snow is falling from the sky.

Think about the way we could talk about the snow if we were willing to grasp the innovation

that it represents.

Snow is disruptive, snow is highly individuated, snow allows you to leave a big footprint

and after a time we realize it really is groundbreaking.

I was walking through the streets of New York looking at how it clung to the scaffolding

because snow is sticky and I realized that it had cross-platform applicability.

Because of the snow, those platforms don't appear scalable, but if there's enough of

...