REPLAY: Sonny Vaccaro Talks Signing Michael Jordan to Nike and Kobe Bryant to Adidas

The Complex Sneakers Podcast

Complex

Society & Culture

4.8 • 1.3K Ratings

🗓️ 14 January 2022

⏱️ 93 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne and Matt Welty. This week the guys host Sonny Vaccaro, one of the most influential sneaker marketing executives of all time. He single handedly changed the way sneaker deals were ideated, created, and executed. Sonny Vaccaro was responsible for some of the most impactful deals of all time such as Michael Jordan and Kobe Bryant. The guys get into how he got his start, his relationship with some of the big brands now, and his thoughts on the sports documentary series, The Last Dance.

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Transcript

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0:00.0	What's up everybody, it's Joe LaPoum where you were listening to the Complex Sneakers podcast.
0:05.7	As always, I am joined by my two friends.
0:08.6	First up, Mr. Matt Welty.
0:09.6	It feels like we haven't recorded these in a while.
0:12.0	I know.
0:13.0	It's been a week.
0:14.0	I know.
0:15.0	And of course, he's still rubbing the sand out of his eyes, but he's, he's, he's alert
0:17.6	and he's ready.
0:18.6	Mr. Brendan Dunn, how are you buddy?
0:19.6	I'm in the building.
0:20.6	Actually, no, I shouldn't say I'm in the building because we were recently in the building
0:24.2	with each other.
0:25.2	Yes.
0:26.2	This is not that.
0:27.2	We're at a distance now.
0:28.2	A different feeling that was just last week, we all convened at a safe social distance
0:32.7	in the office to sign some complex sneaker of the yearbooks.
0:35.4	We're putting out an extra 200, those are selling like hotcakes, they got our signatures
0:39.0	on all of them.
0:40.0	But wow, I've seen Joe a couple times during this quarantine, but I saw Welty for the
0:43.4	first time in person.
	...

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