Replay: Frustration is your friend, with Adi Tatarko

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 24 April 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Spring cleaning season is in full swing, and this week, we’re revisiting Reid Hoffman’s chat with Adi Tatarko, co-founder and CEO of Houzz, an online platform for home remodeling and design. In this episode recorded in 2021, Tatarko tells the story of founding Houzz with her husband after their own home renovation project turned into a nightmare. They’ve grown Houzz into a bustling platform and marketplace for homeowners, designers, architects, and craftspeople. Tatarko’s story shows how following your frustration can lead to opportunities for scale.

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Transcript

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1:14.8	slash M-O-S.
1:17.5	Hey folks, Jeff Berman here. This week, we are revisiting one of our favorite Masters of Scale
1:24.0	conversations, a discussion Reid Hoffman had with Adi Tatarko, the co-founder of
1:29.8	House.
1:30.7	Adi joined us back in 2021 to share the story of how a bad home renovation experience sparked
1:36.5	an idea that became a global business worth billions.
	...

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