[REPLAY] Modern Monopolies: What It Takes to Dominate the 21st Century Economy, which explores the platform business model (Uber, Airbnb, Github).  Alex is also the founder and CEO of Applico, a company that he started in his dorm room that is since grown into a huge enterprise that helps startups and Fortune 500 innovate with platforms.  Alex and I talk about history and future of businesses and different types of business models.  There’s a lot in here for investors, entrepreneurs, and historians.  Please enjoy! For more episodes go to InvestorFieldGuide.com/podcast.  Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub Follow Patrick on twitter at @patrick_oshag Books Referenced Modern Monopolies: What It Takes to Dominate the 21st Century Economy The Systems Bible: The Beginner's Guide to Systems Large and Small The Master Switch: The Rise and Fall of Information Empires Zero to One: Notes on Startups, or How to Build the Future   Links Referenced Failed Color App Applico   Show Notes 2:39  – (first question) – Exploring the history of business models from linear to platform. 5:46 – A look at the share of overall business platform companies have taken over             7:06 - Modern Monopolies: What It Takes to Dominate the 21st Century Economy 7:48 – The potential for platform businesses over the next 20 years 9:18 – Detailing the difference between a linear and a platform business 12:08 – Exploring transaction costs and core transactions across different business models 19:49 – Is the platform business model good for investors and VC’s since so many can get crushed when there’s a sole victor, or is it just for the founders and entrepreneurs.  24:35 – How the self-driving car is going to deliver more opportunity for consumer consumption 27:15 – Untapped supplies as the opportunity for new platforms and where we could see new openings 30:24 – How consolidated will things become across all platforms 33:16 – How do platform companies create a moat to keep others from replicating their business strategy 37:03 – Are there platform strategies that specifically don’t work             37:40 - Failed Color App 38:45 – Why complex systems typically don’t scale up and you should think small and easy to get started             38:47 – The Systems Bible: The Beginner's Guide to Systems Large and Small 40:02 – How the origin of so many larger companies started out small and localized, and why it makes investors more comfortable 41:37 – How Alibaba had to tweak their business model to accommodate the Chinese market 44:07 – Why are the modern monopolies better for consumers 47:52 – Exploring platforms that are asset heavy 49:00 – What do you look for as a VC to determine 52:05 – Alex’s take on whether a platform based company like Uber should be more asset heavy 54:31 – Exploring some lesser known platform businesses that Alex finds interesting 56:18 – If there is a demand in the secondary markets for a product, why don’t the primary suppliers simply raise their prices 57:03 – What Alex’s portfolio of platform-based businesses would look like 58:48 – A couple of most influential books Alex has read             59:12 – The Master Switch: The Rise and Fall of Information Empires             59:38 – Zero to One: Notes on Startups, or How to Build the Future and other Peter Thiel books 59:53 – Looking at Applico, how it started and how it become so focused on the platform business model 1:03:56 - Most memorable day for Alex  1:05:13 – Kindest person to Alex in his life 1:06:10 – What platform opportunities could exist in the financial world Learn More For more episodes go to InvestorFieldGuide.com/podcast.  Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub Follow Patrick on twitter at @patrick_oshag