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The Story of a Brand

Repeat - The Focus on a Better Reordering Experience

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 23 June 2021

⏱️ 34 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix and Omnisend**

 

I think empathy is a superpower, says Kim Stiefel, Co-Founder of Repeat, as she continues talking about the third challenge for Founders: isolating too much. She advises that community and reaching out for help is essential for Founders.

Repeat shows the whole distribution curve to brands. She says that more data will assist in getting a better position. She explains the Repeat replenishment cards. Kim highlights that they work on upselling costumes to subscriptions.

In part 2, we discuss:

* Challenges continued
* The Focus on a better reordering experience
* Does Repeat work with companies without subscriptions?
* Repeat replenishment cards
* What kind of brands work with Repeat

 

Join Ramon Vela and Kim Stiefel as they break down the inside story on The Story of a Brand.

For more on Repeat, visit: https://www.getrepeat.io/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

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Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Mute Six Studios.

0:07.0

This is not your average entrepreneur or e-commerce podcast.

0:11.0

And he's not your average host.

0:14.0

This is the story of a brand with your host, Ramon Vela.

0:19.0

We show you a whole bunch of really interesting stuff. with your host, Ramon Vela.

0:25.5

We show you, you know, a whole bunch of really interesting stuff, like distribution curves.

0:26.0

So you can, you know, you can see sort of like at a store level, but also at a per skew level.

0:31.0

Get a real understanding of like where you're leaving money on the table, right?

0:34.4

So we're showing you like 25% of your customers are coming back for this skew

0:38.3

in this period of time, you know, the median, the 75th percent quartile will show you the mean.

0:44.2

So we show you that whole sort of like distribution curve, which is that data can be used for

0:50.4

a lot of different things. So there's an insights and data element to repeat

0:57.0

where we're literally helping brands understand repeat behavior.

1:01.0

And then there's like the enablement side.

1:04.0

So we're really a combination of things.

1:06.0

We're like a combination of like data and insights

1:08.0

coupled with enablement tools to actually increase repeat.

1:12.6

And then there's a flywheel effect, right?

1:15.6

So like the more people that repeat, the more data.

1:19.6

More data, the better position you're in as a brand to make decisions about, you know,

1:26.6

product marketing decisions and packaging decisions.

1:29.4

And it can inform your Omni Channel strategy.

...

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