Repeat - Easy for Customers to Reorder Products They Love
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 23 June 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix and Omnisend**
In the first half of this Feature, we have Kim Stiefel, Co-Founder of Repeat, a brand that provides software solutions for consumer packaged goods brands that enable them to turn their one-time buyers into repeat customers.
Through their own experiences, Kim and her co-founder witnessed firsthand how difficult subscriptions can be for the brand. This epiphany led them to find a solution that would be a better experience both for the brand and the customer.
One challenge they faced was launching a technology company without necessarily being technical. She talks about the various ways they tackled this problem and what she suggest to other founders.
In part 1, we discuss:
* Being Grateful
* Overview of the brand
* Her life before Repeat
* Why a small percentage of customers go for subscription
* Their three most significant challenges in building Repeat
* How to face challenges as a Founder
Join Ramon Vela and Kim Stiefel as they break down the inside story on The Story of a Brand.
For more on Repeat, visit: https://www.getrepeat.io/
*
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: mutesix.com/storyofabrand
*
This episode was brought to you by Omnisend.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.1 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.4 | So repeat is the software solution for consumer package goods brands. |
| 0:25.3 | So brands that sell replenishable consumable products like toothpaste and |
| 0:30.0 | deodorant, toilet paper, cosmetics, et cetera. |
| 0:34.0 | So we enable those brands to turn their one-time buyers into repeat customers, hence the name repeat. |
| 0:42.3 | And we do that through a combination of replenishment logic where we're making sense of repeat order rates and replenishment intervals down to the skew. |
| 0:52.3 | Automation where we're nudging consumers when they might be ready to reorder via email, via text message. |
| 1:00.0 | We actually have a solution with QR codes coming out, which is pretty cool. |
| 1:04.0 | And then the third piece of repeat is when you are ready to reorder, we send you through to personalized replenishment carts that are anchored in previous |
| 1:13.9 | purchase history, which is why they work so well. |
| 1:16.8 | So think of like Instacart or DoorDash experience or even Amazon where you log back in, you |
| 1:21.6 | see your previous order history, you can easily get the same thing or you can buy other |
| 1:27.2 | stuff. |
| 1:28.3 | And so it's the combination, and we're bringing that to D2C essentially, D2C brands that sell CPG products. |
| 1:34.3 | It's the combination of logic automation and these cards that make repeat work. |
| 1:38.3 | And the results for brands is more repeat, better loyalty, higher average order value, which of course leads to extension of lifetime |
| 1:47.1 | value. |
| 1:50.2 | This episode is brought to you by Omnisand. |
| 1:54.3 | Now, if you're an e-commerce marketing and it feels like those weekly newsletters are no |
| 1:58.4 | longer enough to power your growth, you're going to love |
... |
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