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The Daily Stoic

Renée Mauborgne On Blue Oceans, Disruption, And Succeeding By Being Yourself

The Daily Stoic

Daily Stoic | Backyard Ventures

Education, Stoicism, Stoic, Ryan Holiday, Society & Culture, Self-improvement, Business, Daily Stoic, Stoic Philosophy, Philosophy, 694393

4.55.3K Ratings

🗓️ 20 May 2023

⏱️ 76 minutes

🧾️ Download transcript

Summary

Ryan speaks with Renee Mauborgne about her new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs, the strategies that have helped both of be find success in their careers, why we are all blue oceans, the philosophy behind positive disruption, the deep level of dedication that it takes to “make it” in anything, and more.

Renee Mauborgne is an economist, business theorist and author. She is a professor of strategy at INSEAD, a business school based in France, and the co-director of the Fontainebleau-based INSEAD Blue Ocean Strategy Institute. In 2005, she co-authored with W. Chan Kim the hugely successful business book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, and its 2017 follow-up Blue Ocean Shift. Beyond Competing. Both works focus on developing a unique brand and product in order to become the “only” rather than competing to become the “best.” You can find Renee and Blue Ocean Strategy’s work at their website: blueoceanstrategy.com, and on Instagram and Twitter @blueoceanstrtgy.

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Transcript

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0:00.0

Hey, prime members. You can listen to the Daily Stoke podcast early and add free on Amazon music download the app today

0:11.2

Welcome to the weekend edition of the Daily Stoke each weekday

0:15.6

We bring you a meditation inspired by the ancient Stokes

0:19.4

Something to help you live up to those four stoic virtues of courage justice temperance and wisdom

0:26.0

And then here on the weekend we take a deeper dive into those same topics. We interview

0:32.2

stoic philosophers we explore at length how these stoic ideas can be applied to our actual lives

0:40.9

and the challenging issues of our time here on the weekend when you have a little bit more space when

0:46.8

things have slowed down be sure to take some time to think to go for a walk to sit with your journal

0:54.4

and most importantly to prepare for what the week ahead may bring

1:05.3

Hey, it's Ryan Holiday welcome to another episode of the Daily Stoke podcast a lot of books have influenced me over the years

1:13.8

I've raved about them

1:15.3

but probably

1:16.9

Maybe one of the most influential business books that I've ever read

1:21.4

Actually has had a huge impact on the outside just business. It's this book blue ocean strategy the idea that

1:28.6

You create new markets rather than trying to compete in and win in an already competitive market

1:37.2

And it's one of the best-selling business books of all time and sold like five million copies

1:41.6

I actually did the marketing for the sequel this book called Blue Ocean Shift

1:45.6

And I got to know the author Renee

1:49.1

Born

1:50.4

Over the years that's one of the the things actually we talk about this in the Daily Stoke reading challenge

1:54.8

She's like just reach out and meet the people that have written books that you like they don't get contacted as much as you think

2:01.6

I would say I personally do not have time for any more emails or

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